How to Create Sales Training If You’re Not an Expert
What would happen if your top-producing salesperson left the company? Would your bottom line take a hit? Would other performers fail to measure up? If so, that’s a clear signal that it’s time to supplement, revise, or even scrap your existing sales training altogether.
The truth is, sales skills aren’t magic. Top professionals don’t win because of innate charm or skill. They succeed because they’ve studied the rulebook, practiced the techniques, and put in the hours.
In short, awesome salespeople are made, not born. They’re knowledgeable about what they sell. They understand the market and the needs of their prospects. And they know how to anticipate questions and respond to challenges that arise at any point in the sales process.
So, what happens if you know sales but don’t know anything about creating training? Is there a shortcut from training amateur to training expert? Look no further than Rise.
Rise is an all-in-one online training system that makes it easy to create guides, walkthroughs, and other training content in minutes. And when you finish, you can share your training with the sales team in just a few clicks.
Best of all? You don’t have to be a training expert to create expert training with Rise. You don’t need graphic design or programming skills. And you don’t need years of experience. So, let’s take a look at how this powerful system can help you create engaging sales training for your team.
Rise is easy to use
Before Rise, creating custom sales training required working through a maze of software and learning management system (LMS) integration steps—and hiring people with software and instructional design expertise. Or, you had to pay for off-the-shelf content and have a design firm customize it to meet your company’s needs.
Dealing with LMS technology and finding experts to help is overwhelming for any trainer—regardless of their experience level. What’s more, even if you’ve got the skills down, these options are expensive and time-consuming.
With Rise, those problems disappear. With a web browser and login, you’re ready to go—no clunky integration steps, downloads, or installations. Rise is super intuitive, so creating interactive, eye-catching content is a snap. And there are no add-ons to buy or hidden fees to pay to get access to additional features and content. Everything is included with Rise.
Rise features carefully researched, ready-to-take training
If you’ve never created sales training before, or if you’re in a time crunch, Rise has you covered. Rise includes access to beautiful, prebuilt lessons on hundreds of business topics as well as sample courses you can customize to your heart’s content. All the training content in Rise is carefully researched, written, and updated based on industry best practices.
Let’s say your sales team needs a refresher on handling objections, pronto. You can start from the sales enablement sample course in Rise, and customize it to make it your own. The course covers common sales objections, typical mistakes when handling them, and techniques for turning objections into wins. You can even test your learners’ understanding along the way with multiple choice questions, matching activities, flashcards, and hypothetical scenarios.
Or perhaps your sales team has a terrific command of sales tactics but needs help with their communication skills. You can use the prebuilt lessons on communication skills development in Rise to kick-start your course.
Rise training is fully customizable
Prebuilt lessons or courses might be ideal when you’re in a pinch, but what if your company relies on a unique sales technique? No problem. Rise is super flexible, giving you plenty of options for creating sales training:
Customize prebuilt lessons or courses. With Rise, you can use prebuilt sales courses—or a series of handpicked lessons—as a starting point, and then customize them however you want. You might update the content to include your company’s name and relevant examples. Or you might switch out the color theme and images to match your company’s brand. Or you could add entirely new lessons, delete lessons that are there, or tweak existing lessons to match your company’s voice and tone.
Use a template to create sales training. Sometimes you know what you want to say but need a little help getting started. Rise templates provide a gorgeous framework of images, text blocks, and interactions to fit a wide variety of workplace and business situations. Each topical template includes a granular course outline that provides guidance on what content is usually included in a course on the topic at hand. And, as an author, you’ll benefit from instructions woven into the template, helping you speed up the course development process.
Create training from scratch. If you’d like to create completely customized training, Rise makes that easy, too. You stack learning blocks—such as text, image, video, and interactive blocks—in any order, and then simply swap out placeholder content with your own text, audio, video, and embedded media. You can even add quizzes to your Rise course—or sprinkle in a decision-making scenario, sorting activity, or knowledge check for no-pressure learning reinforcement.
Your sales team will enjoy customized training that addresses the challenges unique to their jobs—and you’ll appreciate how Rise helps you create polished, personalized courses in no time.
Rise lets you measure and track your sales team’s progress
Rise makes it easy to create training that your sales team will enjoy taking. But how do you know if your training is effective? You’ll need to track your team’s progress. As an all-in-one training system, Rise includes several easy-to-understand reports that help you see the impact of your courses.
Rise reports include:
- Activity reports that show who’s taking your sales training and when. So, if you don’t see the desired activity, you can nudge individual learners to help them stay on track.
- Learner reports that let you see how learners are progressing and performing. This report reveals who might need additional training to get up to speed.
- Course reports that provide in-depth insight into how learners engage with individual courses. You’ll see all current and completed courses for each learner.
- Learning path reports that give an overview of what courses learners have started and completed on their learning path. Know who’s taking what courses and how they’re progressing, so you can determine if you need to supplement their training.
Managing and analyzing your team’s progress is an important part of creating sales training—which means that using Rise sets you and your team up for success.